History
Fairey Winches Ltd came into being when the Fairey Aviation Co. bought Mayflower Automotive Products of Tavistock, and its Hamilton Works on Plymouth Road, from Avimo in August 1971; Grace's Guide and Wikipedia place the acquisition in the late 1950s, but the newspaper reports Grace's Guide cites date it to 1970-71. With the works came MAP's designs for Land Rover free-wheeling hubs, the Mayflower drum winch and the 1969 crankshaft capstan winch. Fairey relettered the capstan bollard FWL, replaced the mills pin with screw-in shear pins and raised its pull to 3,100 lb in 1971 and 4,000 lb in 1978, and adapted it for the Range Rover, the Stage 1 V8 and later the 90 and 110. From 1974 the firm was based at Abbey Rise, Tavistock, and at its height employed more than 150 people.
By the 1970s Fairey made mechanical, hydraulic and electric winches in capstan and drum form, and they formed the bulk of Land Rover's manufacturer-approved winch options throughout the 1970s and early 1980s. Fairey Winches Ltd continued the MAP free-wheeling hub types and issued its own Fairey free-wheeling hub leaflet for the Series III. In 1975 it designed and built a mechanical overdrive unit for the Land Rover, fitted in the transfer box and selected by an in-cab lever; vehicles carrying it wore an 'Overdrive by Fairey' badge on the tailgate. A 1975 advertisement offered 'accessories especially for Land-Rovers; fuel saver; life saver', the latter a 'Rescue' winch developed from the capstan for Coastguard use where a variable line speed was needed. Land Rover's own leaflets carried the Fairey overdrive and Fairey free-wheeling hubs among its approved equipment.
The parent group went into receivership in 1977 and Fairey Winches Ltd of Tavistock, 'vehicle overdrives, winches, and hubs', was among the companies listed at the collapse; by 1982 it was part of Fairey Holdings. New product development at Land Rover and a trend for manufacturers to build accessories in-house forced Fairey out of the sector in the early 1980s, and in 1985 the American winch maker Superwinch bought FW Winches Limited of Tavistock, formerly Fairey Winches, gaining an overdrive transfer gearbox for the Toyota Land Cruiser and a capstan winch for the Land Rover 110. Superwinch carried on the Fairey-designed capstan for a few years, generally with unlettered bollards, and the Fairey overdrive remained in production in America. The Tavistock factory, Superwinch's European base, moved to Pitts Cleave Industrial Estate in 2006 and closed in April 2019.
Equipment by Fairey Winches
5 items in the equipment index. Each opens its record.Sources & citations
- Fairey Winches (Fairey acquired Mayflower Automotive Products, its Tavistock factory and winch and free-wheeling hub designs; 1975 mechanical overdrive with 'Overdrive by Fairey' badge; 1975 Country Life advertisement for Land-Rover accessories, fuel saver and Coastguard 'Rescue' winch; 1982 part of Fairey Holdings; products ceased early 1980s; Superwinch bought the Tavistock works; 1989 F. W. Winches, formerly Fairey Winches) ↗ — Grace's Guide (accessed 2026-09-17)
- Mayflower Automotive Products (Hamilton Works, Plymouth Road, Tavistock; Avimo took over MAP December 1970 and sold it to Fairey Aviation Co August 1971) ↗ — Grace's Guide (accessed 2026-09-17)
- Fairey Aviation Company (group receivership 1977 with Fairey Winches Ltd, Tavistock, vehicle overdrives, winches and hubs, among the companies; Land Rover hubs and overdrives section: MAP acquisition, mechanical, hydraulic and electric winches, bulk of Land Rover approved winch options in the 1970s and early 1980s, 1975 overdrive, Superwinch purchase and 2019 closure) ↗ — Wikipedia (accessed 2026-09-17)
- MAP / Fairey Capstan (Fairey bought MAP in 1971; FWL lettering, screw-in shear pins, 3,100 lb then 4,000 lb in 1978; Range Rover, Stage 1 V8 and 90/110 versions; Superwinch bought FWL in 1985 and continued the capstan briefly with unlettered bollards) ↗ — L. R. Optional Equipment (accessed 2026-09-17)
- MAP / Fairey Free Wheeling Hubs (Fairey Winches Ltd, a Fairey Aviation subsidiary, continued the MAP hub types) ↗ — L. R. Optional Equipment (accessed 2026-09-17)
- Fairey Land Rover overdrive leaflet, Fairey Winches Limited, c. 1969-75 (Land Rover approved equipment leaflet) ↗ — Land Rover brochure archive (Hermen Vlothuizen) (accessed 2026-09-17)
- Fairey freewheeling hubs leaflet, Fairey Winches Limited, Series III (Land Rover approved equipment leaflet) ↗ — Land Rover brochure archive (Hermen Vlothuizen) (accessed 2026-09-17)
- Superwinch winch guide (in 1985 Superwinch purchased FW Winches Limited of Tavistock, Devon, formerly Fairey Winches, gaining an overdrive transfer gearbox for the Toyota Land Cruiser and a capstan winch for the Land Rover 110) ↗ — Superwinch / The Home Depot (accessed 2026-09-17)
- Manufacturing blow for Tavistock as Superwinch shuts up shop after 45 years (formerly Fairey Winches; at Abbey Rise since 1974, Pitts Cleave from 2006; more than 150 employees at its height; closed 2019 after the US parent's insolvency) ↗ — Tavistock Times Gazette (accessed 2026-09-17)
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ALL EQUIPMENT →Maker record updated 2026-09-17T06:33:30.424Z · status: researched
